If frozen yogurt was the hottest dessert in town a year ago, today froyo shops don't get as much hype anymore, and are sometimes even ignored. The market has become saturated, with frozen yogurt available in just about any corner of most malls in the city. Froyo shops now seek to differentiate themselves from the crowd.
In my opinion, a big factor in the decline of the frozen yogurt consumers is the price. Most shops sell their yogurt at 20-25 pesos per ounce, which can get expensive once you heap on the extras on top of the yogurt. A 6 ounce cup (just about average) would cost 150 pesos at 25 pesos/ounce. That's a bit too much for dessert for the regular diner on a day-to-day basis.
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| Most affordable froyo in town |
And here comes Yogi Berry, a new froyo shop that recently opened in Greenbelt 1 mall in Ayala, we froyo lovers don't have to spend as much for the good stuff. Yogi Berry offers their frozen yogurt at only 15 pesos per ounce. That's the cheapest I've seen so far!
